How to Survive A Market Downturn

Stay on track toward your financial goals during times of market turbulence

A fundamental truth about investing is that markets don’t go up at all times. It’s likely that during your life as an investor, you’ll experience a market downturn – possibly a correction or even a crash. You shouldn’t be worried, but you should be prepared.

In our white paper, we explore evidence that shows how sticking with a diversified investment strategy over the long term is often the best approach to weather a market storm. We then present two case studies to help you understand the real-life implications of the investments lessons in this paper.

After reading this paper, you’ll be better prepared for the next market downturn because you’ll have learned that:

• Market volatility is normal
• Portfolio diversification reduces risk
• Investing is a long-term enterprise

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